About Émile Larochelle

For more than 70 years, Émile Larochelle has been supporting farmers, businesses, and individuals with reliable equipment and local service, passed down from generation to generation.

A well-established family-owned business

More than 70 years ago, Mr. Émile Larochelle started his business with a blacksmith shop in the village of Saint-Isidore. In 1952, he expanded his operations to include the sale of John Deere machinery. He continued to work as a blacksmith until 1965. Sadly, Émile passed away in 1973 at the age of 56. His three sons—Armand, Gérard, and Réjean—quickly joined the business that was so dear to them. In 1976, the current garage was built, and the business began to flourish. A few years later, it was the turn of his two grandsons, Nicolas and François, to take the reins and carry on the family legacy into a third generation.

Today, François and his team continue to specialize in the sale and service of agricultural and residential machinery under the John Deere brand. Émile Larochelle Inc. is, in fact, the last independent dealer in the region. It also carries products from other companies such as Stihl, SaMASZ, Degelman, Hardi, Unverferth, Agrimétal, and Cotech.

Archive photo of Émile Larochelle at the wheel of a truck

An approach focused on your needs

Our mission is to offer high-quality products and services at competitive prices while using our expertise to meet the specific needs of our customers.

Why choose Émile Larochelle

When you choose Émile Larochelle, you’re doing business with an experienced team that puts quality service and customer satisfaction at the heart of its priorities.

More than 70 years of expertise

More than 70 years of expertise

Experience in the field of equipment that has been passed down from generation to generation.

Family-owned business

Family-owned business

A people-centered approach based on closeness, trust, and lasting relationships.

Personalized service

Personalized service

Advice tailored to your needs at every stage of your project.

Qualified technicians

Qualified technicians

A team trained to John Deere standards to provide reliable and professional service.

Fast and effective support

Fast and effective support

Mobile service and enhanced availability to respond quickly to your needs.

24/7 emergency service

24/7 emergency service

A team available around the clock to assist you in an emergency.

Archive photo of a man driving a vintage John Deere crawler tractor

John Deere, a global leader

In 1837, blacksmith John Deere designed a revolutionary steel plow that permanently transformed agricultural work. This innovation marked the beginning of a company that has since become a global leader in agricultural equipment and cutting-edge technology.

For more than 175 years, John Deere has been developing solutions that enable farmers to work the land with ever-greater precision and efficiency. At Émile Larochelle, we are proud to carry on this legacy by sharing the values that have made the brand renowned: integrity, boldness, precision, and commitment.

Trusted partners

In addition to John Deere equipment, Émile Larochelle distributes several brands known for their reliability and performance, including Stihl, SaMASZ, Degelman, Hardi, Unverferth, Agrimétal, and Cotech. These partners enable us to offer a comprehensive range of solutions tailored to a wide variety of needs.

STIHL logo
Frontier logo
Unverferth logo
Orsi logo
Maschio logo
Degelman logo
Frontier logo
STIHL logo
Unverferth logo
Maschio logo
Émile Larochelle symbol

Join our team

Are you looking to grow your career at a dynamic family-owned business that’s passionate about agriculture and specialized equipment? Discover career opportunities at Émile Larochelle.

Phone showing Émile Larochelle’s social media in a corn field

Social Media

Follow us on Facebook

Stay up to date on our latest news, promotions, and new equipment arrivals by following us on Facebook. It’s an easy way to make sure you don’t miss a thing and to find out what’s happening at Émile Larochelle.

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