Experience in the field of equipment that has been passed down from generation to generation.
About Émile Larochelle
For more than 70 years, Émile Larochelle has been supporting farmers, businesses, and individuals with reliable equipment and local service, passed down from generation to generation.
A well-established family-owned business
More than 70 years ago, Mr. Émile Larochelle started his business with a blacksmith shop in the village of Saint-Isidore. In 1952, he expanded his operations to include the sale of John Deere machinery. He continued to work as a blacksmith until 1965. Sadly, Émile passed away in 1973 at the age of 56. His three sons—Armand, Gérard, and Réjean—quickly joined the business that was so dear to them. In 1976, the current garage was built, and the business began to flourish. A few years later, it was the turn of his two grandsons, Nicolas and François, to take the reins and carry on the family legacy into a third generation.
Today, François and his team continue to specialize in the sale and service of agricultural and residential machinery under the John Deere brand. Émile Larochelle Inc. is, in fact, the last independent dealer in the region. It also carries products from other companies such as Stihl, SaMASZ, Degelman, Hardi, Unverferth, Agrimétal, and Cotech.
John Deere, a global leader
In 1837, blacksmith John Deere designed a revolutionary steel plow that permanently transformed agricultural work. This innovation marked the beginning of a company that has since become a global leader in agricultural equipment and cutting-edge technology.
For more than 175 years, John Deere has been developing solutions that enable farmers to work the land with ever-greater precision and efficiency. At Émile Larochelle, we are proud to carry on this legacy by sharing the values that have made the brand renowned: integrity, boldness, precision, and commitment.
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